Treatment Draft
Draft Treatment
A treatment is a document that presents the story idea of your music video. A video treatment is your best effort in defining your project, presenting a clear synopsis of your story, developing your production and organising its purpose. It is often the first and only change you have in presenting a commercial project- making a pitch.
It should also include information on your target audience and how you are attracting them, location plans, equipment plans, crew roles, effects in video.
My target audience is the party type, they can be anyone it's just one social group. I am going to attract my target audience as it will be a music video that is considered sheek, stylish and modern, this will therefore attract the younger generation that is the target audience stated in the brief.
I plan to use my house as a location in my music video, a communal space, my lounge.
The cast will be representative of a family, grandad, mother, father, daughters. This is to show that addiction and affects of drugs can happen at any age. It is also to not make the viewers feel as alone.
All of the characters/actors in the music video will be lip synching.
I don't plan on using much equipment. The props that I include will help show the effects of drug use such as a toilet.
I will use a media affect in my music video that I have taken inspiration from the music video 'A Lot' by 21 Savage. This takes a shot and translated it to another shot, the same position of the actors but in a different scenery.
A treatment is a document that presents the story idea of your music video. A video treatment is your best effort in defining your project, presenting a clear synopsis of your story, developing your production and organising its purpose. It is often the first and only change you have in presenting a commercial project- making a pitch.
It should also include information on your target audience and how you are attracting them, location plans, equipment plans, crew roles, effects in video.
My target audience is the party type, they can be anyone it's just one social group. I am going to attract my target audience as it will be a music video that is considered sheek, stylish and modern, this will therefore attract the younger generation that is the target audience stated in the brief.
I plan to use my house as a location in my music video, a communal space, my lounge.
The cast will be representative of a family, grandad, mother, father, daughters. This is to show that addiction and affects of drugs can happen at any age. It is also to not make the viewers feel as alone.
All of the characters/actors in the music video will be lip synching.
I don't plan on using much equipment. The props that I include will help show the effects of drug use such as a toilet.
I will use a media affect in my music video that I have taken inspiration from the music video 'A Lot' by 21 Savage. This takes a shot and translated it to another shot, the same position of the actors but in a different scenery.
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